Web design is all about creating visual illustrations that demonstrates the user journey on the web site. Before designing can start, it’s important to establish what the goal of the website is. Once determined, the design of the web pages should make it easy to achieve that goal by considering the following:

• where the header and logo should be placed

• what type of navigation should be used

• what should the footer contain

• where should images and content be placed

• how should pages be linked to one another

• what styles should be used for titles, links, text, etc

Whether you are looking at re-designing your current website or want to start from scratch, FS Web Solutions will produce pixel perfect mock-ups (graphics) that can be easily developed into real working websites.

web development

Web development is about coding the design into a real web site using languages such as HTML, PHP, ASP, JavaScript, CSS. In most cases a Content Management System (CMS) is also required to enable you to easily update content on your website without you knowing how to code.

FS Web Solutions works with the latest technologies and scripting techniques to deliver the best solution to achieve your web goals. During the development phase, FS Web Solutions will ensure that coding and images are fully optimized to enable fast page loads even on slow connections.

It’s very important that you play an active role in making your website a success and for this reason FS Web Solutions chooses to to impliment the best open source Content Management Systems such as Joomla or Word Press to enable you to easily maintain content on your website.

Training can be provided for these packages but if you familiar with Ms Word then you’ll be fine.
If you need help with domains and/or hosting, FS Web Solutions is more than happy to sort it out for you. At the end of a project, you will be given a document containing all the usernames, passwords and other ‘admin’ info that you may need in the future.

web marketing

Web marketing is all about driving traffic to your site. Increasing web traffic usually starts off with how best to appear in search engines like Google. Tackling the search engines fall into two categories: Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

SEO is about improving your site’s structure and content so that you appear naturally in search results for certain keywords. FS Web Solutions already takes into account SEO aspects of the site when developing a site but if you require a thourough analysis of your current site with recommendations, then get in touch.

SEM (also referred to as Pay Per Click) is when you purchase a sponsored links area for particular keywords. You only pay when someone clicks on your ad. FS Web Solutions has deep understanding of SEM and can you help setup your campaigns and get the most out of your budget.

In summary, building traffic doesn’t happen over night, it takes time and determination as well as the technical and commercial know how. If not done right you could be wasting a lot of time and money without any results. FS Web Solutions can help you build a search strategy with a combination of SEO and SEM that will deliver results.

Get in touch and talk to us about what you need, even if by chance we can’t help, we’ll be sure to point you to the right direction.